Welcome
to the July edition of Fresh. We’ve had a great month at the
Clevedon Village Farmers’ Market with the addition of some fabulous
new stallholders (see ‘New Vendors’)
and a four-page editorial spread in New Zealand Gardener Magazine
(check out our copy at the coffee stall).
Big thanks this month to all our loyal customers who braved leaden
skies and chilly drizzle to sample Clevedon’s wonderful wines
at our latest Wine on Sunday market. Local vineyards are really
coming into their own, particularly with luscious, warming reds. Try
one at your next dinner party - we’re sure you’ll be impressed.
Thanks also for your positive feedback about Fresh.
Your suggestions and comments are always welcome - just contact us
at info@clevedonfarmersmarket.co.nz.
Enjoy!
IN SEASON
Eating ‘in season’ is an emerging trend with people who
value fresh, flavoursome produce (anyone who’s eaten a tasteless
imported nectarine in mid-July will be able to relate!).
Naturally, we’ve got plenty of delicious seasonal produce to
offer this month, including: citrus fruit; salad greens; fresh herbs;
broccoli and cauliflower; kiwifruit; apples, rhubarb; Jerusalem
artichokes; beetroot; kale and collards; tamarillos and sprouts
(for a full list of CVFM vendors and produce,
click here).
NEW
VENDORS
A big CVFM welcome to our newest stallholders - Pilgrim’s
Certified Organic Lamb, Limes from Miranda on the Firth
and Hungarian Twisters (traditional Hungarian pastries).
As we said last month, we’re always looking for new stallholders
with produce that extends and complements our existing range. We’re
especially interested in growers with root vegetables, onions, cut
flowers, avocados, sweetcorn, capsicum and eggplant. Please pass
the message on if you know anyone who might be interested in joining
us.
MARKET BITES
BYOB (Bring Your Own Bag)
San Francisco is about to become the first city in the world to
ban plastic shopping bags from its supermarkets. For good reason,
too. Did you know that about 500 billion to one trillion plastic
bags are used globally each year (New Zealanders use about 1 billion
of those)? Other scary plastic bag facts*:
- Plastic bags
kill up to 100,000 marine animals each year, either by entanglement
or ingestion
- Plastic bags
make up 47% of wind-borne litter escaping from landfills
- Plastic bags
take about 1000 years to decompose
* Source: NZ Herald
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MARKET
PROFILE
Pacific Skye
Had an over-indulgent night on those wonderful Clevedon wines?
Head straight for the Pacific Skye stall and ask for a tall
glass of organic apple juice - believe us, no better hangover
cure exists!
Jon
& Wendy from Pacific Skye
Alongside
juice, Pacific Skye’s Jon and Wendy offer a range of
seasonal delights gathered fresh from their special spray-free
orchard on the road to Port Waikato. Established by a former
owner and organics ‘guru’ in the early ’90s,
Pacific Skye orchard boasts a unique array of heritage fruit
trees, including apples, pears, plums, figs, feijoas, tamarillos,
tangelos and cherimoyas.
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Less
Trash, More Dosh
Meanwhile, UK newspaper The Independent reports that
English shoppers are ticked off with the amount of packaging
they’re forced to throw away. As a consequence, smart
food sellers are using less of the wrapping - a Grocery Distribution
poll showed that doing so improves a product’s reputation
with consumers and encourages “brand loyalty.”
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RECIPE
OF THE MONTH 